Lucky FABB Conference: Brands Question Blogger Behavior, Give Majorly Awesome Schwag

The Lucky FABB conference on Wednesday struck the perfect balance between imparting information and top-notch schwaggy giveaways. For the price of the $100 ticket to get in, I was gifted three pairs of shoes (from Sorel, Timberland and Philip Simon), one pair of J Brand jeans (I chose the amazing coated teal numbers), a small LeSportsac crossbody bag, and a giant LeSportsac duffel chock full of an incredible about of beauty products. It was also stuffed with gift cards, and we received one in the $50 variety from Ideeli. Seriously jaw dropping.

Oh and the learning part! We heard round tables from top fashion execs including Rachel Roy, Rebecca Minkoff, Essie Weingarten, Roger Berman and of course the illustrious Diane von Furstenburg, which I detailed a bit earlier.

One of the most interesting moments was when Essie Weingarten scolded bloggers for writing about her new nail polish colors before they were available, following a conference in Las Vegas where said colors were displayed. Essie was bothered that customers wanted the colors before they were available. Rachel Roy came to bloggers’ defense saying, basically, that she welcomes any buzz about her products, especially on fashion blogs. The moderator of the panel, Jen Ford, at Lucky’s fashion news director, gingerly suggested that designers who want to keep something under wraps typically have writers sign NDAs. That seems obvious, and an oversight on Essie’s part (all due respect, I love her polish and admire her success) rather than bad behavior from bloggers.

Somewhat similarly, Lisa Gavales, Chief Marketing Officer at Express, warned bloggers that fashion is a small world, and they should be careful of what they say. (To her credit she also encouraged bloggers to value their content and make sure they get paid.)

Despite the finger wagging, above all else the most-emphasized concept of the day was authenticity. The most successful bloggers have a genuine voice and are honest and immediate. With that being prized above all, it’s doubtful fashion bloggers will stop writing about next season’s nail polish colors or hold their tongues when something strikes them as not 100 percent super fantastic.

Diane von Furstenberg shows off her iPad bag

Diane von Furstenberg shows off her iPad bag

Diane von Furstenberg with Brandon Holley

Diane von Furstenberg with Brandon Holley

Bloggers stampeded Diane von Furstenberg for photo ops

Bloggers stampeded Diane von Furstenberg for photo ops

Lucky FABB panel discussion with Essie Weingarten

Lucky FABB panel discussion with Essie Weingarten

Rachel Roy

Rachel Roy

Meghan checks out the look she styled in the Black White suite

Meghan checks out the look she styled in the Black White suite

The Kardashians. Hate the podium.

The Kardashians. Hate the podium.

Khloe Kardashian shows of a new look from the Kardashian's new Sears line

Khloe Kardashian shows of a new look from the Kardashian's new Sears line

Brandon Holley and a Kardashian Lucky cover

Brandon Holley and a Kardashian Lucky cover

Thrillist co-founder Adam Rich

Thrillist co-founder Adam Rich

Lucky FABB blogger conference cocktail party

Lucky FABB blogger conference cocktail party

SF to New York transplant Christina Topacio of Profreshstyle.com

SF to New York transplant Christina Topacio of Profreshstyle.com

Eli Golding performs at the Lucky FABB blogger conference

Eli Golding performs at the Lucky FABB blogger conference

Eli Golding with Lucky editor in chief Brandon Holley

Eli Golding with Lucky editor in chief Brandon Holley

The best print mixing I think I've ever seen.

The best print mixing I think I've ever seen.

Starre Vartan of Eco-chick.com

Starre Vartan of Eco-chick.com

Lucky FABB blogger awards presentation

Lucky FABB blogger awards presentation

Emily Weiss accepts her Lucky FABB

Lauren Santo Domingo accepts her Lucky FABB "best voice" Award for her blog IntoTheGloss

Emily Weiss accepts her Lucky FABB Award for her blog IntoTheGloss

Diane von Furstenberg shows off her iPad bagDiane von Furstenberg with Brandon HolleyBloggers stampeded Diane von Furstenberg for photo opsLucky FABB panel discussion with Essie WeingartenRachel RoyMeghan checks out the look she styled in the Black White suiteThe Kardashians. Hate the podium.Khloe Kardashian shows of a new look from the Kardashian's new Sears lineBrandon Holley and a Kardashian Lucky coverThrillist co-founder Adam RichThe Coveteur girlsMegan Noel, Turi Fessler of Modcloth and Rebecca GunthrieMarian Kihogo of Marian Kihogo, a Lucky FABB award nomineeLucky FABB blogger conference cocktail partySF to New York transplant Christina Topacio of Profreshstyle.comEli Golding performs at the Lucky FABB blogger conferenceEli Golding with Lucky editor in chief Brandon HolleyThe best print mixing I think I've ever seen.Starre Vartan of Eco-chick.comLucky FABB blogger awards presentationEmily Weiss accepts her Lucky FABB "best voice" Award for her blog IntoTheGloss