Is it possible to be anything but wonderfully creative and awesome with a name like Cat Seto? The evidence I’ve gathered thus far points to no. Her wonderful name is just one item on a long list of things to admire about Ms. Seto: She’s a talented designer and illustrator who creates beautiful invitations, notecards and such. She also operates a chic eponymous boutique in Russian Hill where we gathered on Tuesday evening to launch her new book, Mom, Inc. Yes, she is also a writer. Besides the new book, Seto’s creative writing has been published in Best New American Voices and she has an MFA in creative writing from the University of Michigan. I told you the list was long!
As you can see in the photos, the Cat Seto boutique is girly gorgeousness, with great clothes and accessories, very pretty paper products, and delicious-smelling candles (I bought the last of her Voluspa Makassar Ebony & Peach, which she worried might induce riots. Don’t worry, she’s getting more soon!). Cat told me she never intended to open a boutique. But the space evolved, and now she meets invitation/papery clients in her office just off of the boutique while employing folks to mind the register. She also operates production in the back. It’s quite the productive space, and Seto couldn’t have made it more inviting and lovely.
One last important thing you should know: donuts are the new cupcakes. Melissa and her lovely ladies at Ruby Press bravely went outside tradition and traded the typical butter cream mini cakes for Dynamo Donuts. YUM. Party planners: please make this a thing stat.