
And I’m remembering how important diet is for felines. My previous cat was 18 when he died four years ago, so I guess we did pretty good by that one (RIP Trudy). But as he got older, diet was increasingly important to keep him going strong. So I’m hoping to get a head start with little Tiger.

She’s only about three months old, but she’s already showing strong preferences when it comes to food. And it turns out that’s pretty normal and only becomes more pronounced as cats get older, according to Weruva, a luxurious, natural pet food brand I partnered with for this post.
In fact, the three biggest concerns when it comes to kitties’ diets are picky eating, weight gain, and urinary tract issues. And to address all of the above, Weruva has launched a gluten, grain, and carrageenan-free cat food called B.F.F. OMG! (Best Feline Friend, Oh My Gravy).

Here’s how the brand is addressing the big three:
Picky eating
It’s usually a problem with texture, since cats are carnivores whose tongues and teeth are evolved for meat-eating. It’s easy to see why a cat might dislike something without real shreds of meat—would you eat a steak with the texture of tapioca (gross)? Weruva’s food features these shreds of real meat right off the bone, which is why Tiger licks the dish clean.

Weight Gain
Tiger is a svelte little kitten now, and we want her to keep her girlish figure. So we were interested to learn that kibble is often filled with unnecessary carbs, which are almost impossible for cats to process (they don’t produce amylase, an enzyme which helps humans digest food). Weruva’s B.F.F. OMG! has no kibble to worry about because it’s 100% real meats in their true form.

Urinary Tract Issues
These often stem from dehydration. In the wild, cats stay hydrated through the food they eat instead of what they drink, but most wet foods don’t have nearly enough hydration to keep them satisfied. All of the products in Weruva’s B.F.F. OMG! line are more than 85% hydration, which means Tiger is getting plenty of fluids.
The new line of B.F.F. OMG! cans and pouches feature land proteins like boneless and skinless white chicken breast, salmon, beef, duck, lamb and more. All recipes are grain, gluten, and carrageenan free. And the pouches are BPA-free. Best of all, Tiger loves it!
Health isn’t just for humans, and I’m glad I took the time to learn how to feed my BFF properly. Even better, in the process, I found Tiger’s new favorite food. She especially likes Weruva’s Tuna & Bonito flavor.
Has your cat experienced one of the big three cat concerns? I’d love to hear about it in the comments.
[Photos by Anna-Alexia Basile]